BE: Transforming Direct Sales through transparency

BE stands as a powerful testament to what an ethical, transparent Direct Sales company can truly look like. We’re not just challenging industry stereotypes – we’re completely reimagining them.

Our mission: Empowering through education

BE is a global community committed to breaking down barriers and creating opportunities. Headquartered in the UAE with a global footprint spanning key jurisdictions, including the USA, Italy, Brazil, and Colombia, we’ve built a revolutionary direct sales model that puts people first.

What makes BE different?

Our approach is simple but powerful:

• Zero hidden costs: Join for free, with no inventory requirements
• Education-first platforms: Learn, grow, and succeed through our specialized courses
• Transparent earnings: Commissions based solely on product sales, not recruitment

Explaining our business model

Unlike traditional multi-level marketing companies, BE has constructed a business model that features:

1. Free and transparent joining process:
   • Anyone can join BE as a Distributor without paying a joining fee​​.
   • Distributors (Publishers) earn commissions based on product sales, not recruitment​​.
2. Products designed for education, not investment:
   • Platforms such as MH Academy and WoW provide courses on market analysis and financial basics, but explicitly prohibit any financial advice or real trading​.
   • Educational tools are accompanied by clear disclaimers emphasizing their demo-only purpose, ensuring users understand the boundaries​​.
3. Direct Sales focus:
   • BE allows customers to directly purchase educational content, bypassing distributors if they choose​.
   • This emphasizes BE’s commitment to consumer rights and eliminates any forced dependency on Distributors.

Our compliance: a gold standard in Direct Sales

We don’t just meet regulatory standards – we exceed them. Our robust framework includes:

Full membership in the Direct Selling Association (DSA) UAE, meaning we adhere to globally recognized codes of conduct.

Strict monitoring of distributor activities – unauthorised behavior is swiftly met with disciplinary actions.

Proactive engagement with regulatory authorities, offering full access to its platforms, processes, and compliance documentation to address concerns​​.

Comprehensive consumer protection measures, ensuring transparency and education across terms, policies and user rights.

Addressing misconceptions head-on

We understand the skepticism around direct sales models, which are often miscategorised as pyramid schemes or fraudulent financial activity – this is based on misunderstandings or misinformation.

That’s why we’re relentlessly transparent:

• No recruitment-based earnings – distributors earn commissions from product sales
• Clear, upfront disclaimers on all educational tools – BE does not market any securities, derivatives, or investment products
• Tackling unrealistic income promises – we have strict guidelines on what distributors can claim about earnings and lifestyle benefits
• Educational focus, not financial trading – we share knowledge and skills, not financial advice

Pioneering change: BE’s industry leadership

We’re not just participating in the Direct Sales industry – we’re revolutionizing it. BE stands as a catalyst for transformative change, setting new standards that challenge the status quo and rebuild trust across the entire ecosystem.

Education – knowledge is power, and we’re committed to sharing it:

• Raising public awareness about the legitimate potential of Direct Sales
• Dismantling outdated stigmas through transparent communication
• Showcasing the real opportunities within ethical selling

Continuous evolution – stagnation is not in our DNA. Our commitment to excellence means:

• Rigorous annual reviews of our compensation and compliance policies
• Proactive adaptation to emerging regulatory landscapes
• A dynamic approach that keeps us ahead of industry shifts

Resources that empower – we believe in equipping our network with the keys to success:

• Comprehensive training programs for our publishers
• High-quality educational resources that transform potential into performance
• Tools designed to support ethical, sustainable growth

Our mission goes beyond traditional business models. We’re creating a movement of ethical entrepreneurship, one empowered individual at a time.

Our promise: Trust, transparency, transformation

We’re more than a direct sales company – we’re a community built on empowerment, trust. By prioritizing our community’s success and maintaining unwavering integrity, we’re not just participating in the direct sales industry – we’re leading its evolution.