Howey Test for regulation: BE is not an investment product

BE leads the Direct Sales industry with unique products, digital tools, and educational resources. Our business model operates outside securities regulation under the Howey Test, reinforcing our commitment to empowering independent affiliates.

The Howey Test determines if a transaction qualifies as a security under US law by assessing whether there’s an investment of money in a common enterprise with the expectation of profit primarily from others’ efforts. If it meets these criteria, it must comply with securities regulations.

The four pillars: understanding the Howey Test

Investment of money vs Empowerment without barriers

BE fundamentally transforms the traditional business entry model – joining our community is completely free. When affiliates choose to engage with our products and tools, they’re not making an investment; they’re acquiring valuable resources to build their own thriving businesses. 

This transaction represents a straightforward exchange of value, not a speculative investment seeking returns.

Shared outcomes vs Individual journeys

Every affiliate charts their own unique path to success. Unlike traditional investment structures where fortunes rise and fall together, BE’s model celebrates individual achievement. 

Each affiliate operates as an independent entrepreneur, with earnings directly reflecting their personal drive, strategy, and execution. This individualized approach fundamentally differs from the collective risk-sharing characteristic of securities.

Passive profit vs Active success

BE takes pride in its transparent approach to success. We make it crystal clear: achievement comes through dedicated effort, strategic planning, and active engagement. 

Our affiliates understand that their success stems from their own initiatives – whether through product sales, team growth, or customer engagement – not from passive investment returns.

External-driven effort vs Entrepreneurial independence

BE empowers affiliates to take control of their destiny. While we provide state-of-the-art tools, comprehensive training, and innovative products, the power to succeed lies entirely in our affiliates’ hands. 

This fundamental principle – that business outcomes depend on individual effort and initiative – clearly distinguishes our model from investment schemes.

Celebrating Direct Sales excellence

Product-driven success

At the heart of BE’s model lies a compelling portfolio of products and services that create genuine value for customers. Our compensation structure rewards active sales, not passive investment.

Transparency first

We believe in absolute clarity about the entrepreneurial nature of our opportunity. Our comprehensive training and materials emphasize that success requires dedication, skill development, and persistent effort.

Empowered independence

Affiliates operate as business owners, making independent decisions about their strategy, customer relationships, and team development. This entrepreneurial freedom stands in stark contrast to passive investment arrangements.

Looking forward

BE continues to revolutionize the Direct Sales industry by fostering genuine entrepreneurship and personal growth. 

Our business model clearly falls outside securities regulation, allowing us to focus on what matters most: empowering individuals to build successful, independent businesses.

The BE difference: supporting real entrepreneurs

• Complete freedom to join without financial barriers
• Success directly tied to individual effort and strategy
• Comprehensive support system that maintains affiliate independence
• Clear, transparent communication about the entrepreneurial nature of the opportunity

As we continue to innovate and grow, our commitment remains unchanged: providing the tools, resources, and support that enable ambitious individuals to achieve their entrepreneurial dreams. 

BE’s model represents the future of Direct Sales – one where success is earned through dedication, skill, and active engagement in building a genuine business.