What Are the BE Core Guidelines? 4 Key Steps to Succeed as a Professional Direct Seller

In your quest to become a professional direct seller with BE, embracing core principles that emphasize integrity, transparency, and ethical behavior is vital. The four BE Guiding Principles serve as essential guidelines for distributors, paving the way for sustainable success while protecting the direct selling community and the company. Following these principles will help you build a solid foundation for your business, allowing you to leave a legacy you can be proud of.

1. Honesty from the Start

Transparency is key. Gaining the trust of prospects is essential for them to join and support your business, and this starts with being truthful from day one. Misleading others can harm not only your reputation but also that of BE, potentially driving people away. Always provide clear and accurate information about BE’s products, compensation structure, and business practices.

Examples of this Principle:

• Misrepresenting the BE Compensation Plan as equivalent to a traditional salary or exaggerating potential earnings.
• Manipulating the registration process by requesting unnecessary information, advanced fees, or adding extra steps.
• Purchasing products under a downline’s name without their knowledge or consent.

2. Adherence to Laws and BE Policies

In any endeavor, it’s imperative to follow the law. Legal frameworks exist to create safe, fair, and efficient environments for everyone. Similarly, BE’s Policies and Procedures provide guidelines to ensure that business practices are ethical and compliant. To ensure your business thrives, always be aware of and adhere to these regulations.

Examples of this Principle:

• Establishing an unauthorized distributor office is both illegal and against BE’s policies. 
• Coercing or pressuring prospects to sign up or make purchases through threats or intimidation can lead to serious legal consequences.

3. Valid Registration of Prospects

While BE welcomes individuals from all walks of life, it’s important to register only those who have the legal capacity to enter into contracts. Joining BE as a direct seller must be a voluntary, informed decision. Individuals who cannot fully grasp the financial, legal, or personal implications of their business decisions should not be enrolled.

Examples of this Principle:

• Registering a minor (typically under 18) in direct selling is a violation of legal standards, as minors lack the capacity to enter binding agreements.
• Registering individuals deemed mentally incompetent by a court also violates legal and ethical guidelines.

4. Protecting the BE Brand

As a representative of BE, it’s crucial to maintain the brand’s integrity and reputation. Your actions reflect not only on you but also on the entire BE community.

Examples of this Principle:

• Impersonating BE employees or misleading others about your affiliation with the company is strictly prohibited.
• Spreading false information or malicious statements about BE or its affiliates on social media or to the media can damage the brand’s reputation.
• Making false promises or misleading claims to manipulate prospects into joining or making purchases undermines trust.

At BE, we are committed to helping you build a successful, long-lasting business that you can take pride in. To achieve this, we need your cooperation in upholding these guiding principles. If you encounter any distributor crossing these boundaries, please reach out to our Global Compliance Team at 

By adhering to these core principles, BE distributors not only embody professionalism and integrity but also contribute to the sustainable growth of the direct selling community. Let’s embrace these BE Guiding Principles as our compass on the journey to ethical and successful direct selling.