A Journey Built on Purpose

BE was born from everyday people with big ideas, people who believed that growth begins with curiosity and the courage to act on it.

It started with a simple question: What if knowledge could truly change lives?

That question became the spark behind everything that followed. Building tools, communities and opportunities that help people move forward with purpose.

From a small team with one vision to a global company with one belief,

BE’s journey has always been about progress that lasts.

The BE Story. Built to Endure

2018

Where It All Began

BE was founded in 2018 with a simple belief: that technology and education, when combined with purpose, can empower anyone to build a better future.

No investors. No shortcuts. Just conviction, courage and conviction. We didn’t build for attention, we built for impact.

2019

Building the Foundation

Before dreaming of scale, we built stability.
Our focus was on creating systems and policies that would last, not just for us, but for every person who believed in what BE stood for.

Every detail mattered. Every step was deliberate. Because if it wasn’t built right, it wasn’t built at all.

2020

Purpose in the Pause

As the world locked down, BE opened up new possibilities. In a year defined by uncertainty, we became a space for connection, learning and hope.

We didn’t offer guarantees, we offered guidance. And while fear spread across borders, knowledge crossed them.

2020 proved that our mission wasn’t built for convenience, it was built for resilience.
The world paused, but we didn’t.

2021

Strengthening the Core

With growth came responsibility. 
We refined, restructured and reinforced what mattered most. Our principles.

Compliance became culture. Discipline became DNA. By the end of 2021, BE was no longer an idea, it was a living, breathing organization with integrity at its core.

2022

Setting the Standard

2022 marked the birth of The BE Promise.

Our public commitment to transparency, responsibility and doing business the right way.

We advanced our technology, evolved our governance and set new benchmarks for what ethical, education-driven innovation should look like. It wasn’t just progress, it was principle in motion.

2023

Expanding with Intention

By 2023, BE had reached more than 100,000 learners and retail customers worldwide, proof that trust grows when integrity leads.

We strengthened our digital learning ecosystem, deepened our educator network and integrated smarter AI tools to make knowledge more accessible. Every upgrade reflected one thing, progress with purpose.

2024

Tested and True

2024 was our year of truth.
Markets shifted. Opinions changed. But our values didn’t.

We stood firm when it would’ve been easier to bend, holding to the belief that principles aren’t negotiable.

That year tested every part of BE and proved that strength isn’t found in comfort, but in conviction.

2025

The Rebirth

After seven years of building, refining and learning. 2025 marks The Rebirth of BE.

It’s more than a milestone. It’s a moment.
A moment where everything aligns. Vision, discipline and readiness to grow responsibly.

This is where BE moves from building to becoming. From resilience to rhythm.

Beyond 2025

The Legacy Ahead

Our story has never been about being first. It’s about being right.
About creating change that lasts, not trends that fade.

It began with three founders and four believers who saw what BE could become. Now, over 200 carry that same vision forward, grounded in purpose, guided by integrity.

Built on belief.
Tested by challenge.

Reborn with purpose.

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